Tuesday, July 17, 2012

Increase you product marketability with efficient coding and marking

Coding and Marking
With the increasing competition in market, the manufacturers are giving more stress upon the marketing of their products. The market is full of different customers with specific requirements. This puts a proportional pressure on the print of the layout of the product. Manufacturing industries are searching for competitive marking solutions. This has advanced as an immense field of business.

To start with a business like this, you need to choose the right technology for your application. It can be done by considering your requirements and the kind of expertise that will support you with efficiency. There are unlimited options available to you in the market for buying Coding and Marking equipments, so you need to be more specific about what exactly you need. Some of the factors which should be considered are:

- Cost of equipment
- Print quality
- Ease of installation
- Time taken for the whole process
- Servicing of the equipment
The processes and technologies involved in manufacturing these equipments is different like the different printing techniques depending upon the medium on which printing is to be done. Some industries use cardboard or paper for packing while others use plastics or wooden casings. Also the number of products being manufactured per day is different. Some industries will need equipment with high speed printing to synchronize it with the manufacturing process while others might be okay with slow or moderate speeds. In that case when you don’t need a machine with an outstanding efficiency, you might consider buying a machine with a high quality over others.

Industrial printers are being manufactured with a wide range of printing techniques for different applications. The bar codes printed on the packing of the products need very high precision as they indicate the price of the item. So for these bar codes, special printers called bar code printers are used employing laser printing technology or ink jet printing technology. One of the same kind is a binary array ink jet printer. These have a good performance in printing high resolution bar codes and texts. The cost for this technology is also low as compared to others. These are used for products packed in plastic or paper casing with precise manufacturing details like serial number, product service number, etc.

Ribbon printing technology is deployed in applications where the printing medium is an elastic packing like frozen food, snacks, bakery and other food items. This technology has minimal initial and operational cost.

Label printers are used to print labels with some adhesive at one side. These printers can also be deployed to print bar codes. Thus for industries using labels on the packing with bar codes, this type of printer will solve the dual purpose.

This is a classification of the presently available technologies you can go with, however with the advancement in technology, new manufacturing techniques for these equipments are always awaited. A coding and marking machine is a very important element in the production process whether it is a simple date coding machine or a bar code or label coding machine. The machine you choose should be able to fulfill all your printing needs required in the whole packing process.